Turning Strategy into Sales for Allman Builders

Introduction

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Allman Builders is a high-end building and renovation company specialising in premium home transformations. A few years ago, they approached us with a desire to elevate their brand and implement effective marketing initiatives to attract their ideal audience: homeowners seeking high-quality renovations.

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Problem

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Allman Builders faced several challenges that limited their ability to reach their target audience and showcase their exceptional craftsmanship:

1. Inconsistent Branding: Without a cohesive logo, colour palette, or brand identity, the company struggled to convey the premium quality of its services.
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2. Limited Marketing Strategy: They lacked a clear plan to generate leads, engage potential clients, and highlight their outstanding work.
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3. Underperforming Online Presence: Their existing efforts, including a basic website built on Wix, did not reflect the professionalism and high standards of their services.

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Solution

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We worked closely with Allman Builders to develop a comprehensive approach that focused on branding, marketing, and showcasing their expertise:

1. Brand Identity
   With the help of our partners at Title Productions Ltd, we crafted a brand guideline that aligned with their premium positioning. This included a refined logo, a sophisticated colour palette, and a polished visual identity, ensuring their brand exuded professionalism and trust.
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2. Video Marketing
   Video was central to the campaign. Together with Title Productions Ltd, we produced a series of high-quality videos featuring company showcases, behind-the-scenes footage, and customer testimonials. Roy, the owner of Allman Builders, played a key role in presenting the company’s story, adding authenticity and relatability.
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3. PPC Campaigns
   We launched an innovative Pay-Per-Click (PPC) campaign on Meta (formerly Facebook), targeting high-net-worth homeowners in their area. These ads highlighted the company’s expertise using video content and directed traffic to their enquiry forms.
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4. Creative Marketing Initiatives
   Beyond PPC, we implemented additional marketing efforts, emphasising the value of video as a tool to build trust, highlight expertise, and convert leads into clients.
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Results

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The marketing campaign delivered exceptional results:

• Increased Sales: The PPC ads and video-driven marketing strategy generated dozens of high-quality leads, many of which converted into high-value projects.
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• High Conversion Rates: Videos performed significantly better than static ads, allowing Allman Builders to maximise their return on investment from a small advertising budget.
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• Elevated Brand Perception: The polished branding and video content positioned Allman Builders as a trusted and premium service provider in their market.

Roy and the team were delighted with the transformation, and the results speak for themselves.