Rebranding and Digital Transformation for LDM Roofing Group

Introduction

LDM Roofing Group, a trusted name in the roofing industry based in Wigan, approached us with a desire to expand their business and attract a broader audience. Formerly operating under the name “LDM Slate Roofing,” the company was well-known for its expertise in slate roofing. However, the name limited their ability to showcase their diverse offerings, such as flat roofing, rubber roofing, scaffolding, and solar installations. To support their growth ambitions, we embarked on a comprehensive rebranding and digital transformation journey to position LDM Roofing Group as a leader in the industry.

‍

The Problem

LDM Slate Roofing faced three significant challenges:

1. A Restrictive Brand Identity: The name “LDM Slate Roofing” created a perception that the company specialised solely in slate roofing, deterring potential customers seeking other roofing services.
2. Inconsistent Branding Across Touchpoints: Their existing branding across assets such as vans and promotional materials lacked cohesion and did not adequately convey the range of services offered.
3. An Outdated Website: The company’s website was not aligned with modern design standards or optimised for search engines, limiting their online visibility and ability to attract new business.

These factors combined to hinder LDM’s ability to reach a wider audience and maximise their business potential.

‍

The Solution

To address these challenges, we implemented a three-pronged strategy:

1. Rebranding:
   • We reimagined the company’s identity under the new name, “LDM Roofing Group,” reflecting their expanded range of services.
   • Sub-brands were developed for specific services such as flat roofing, solar installations, scaffolding, and rubber roofing. Each sub-brand was distinguished with a unique colour palette for easy navigation on the website, creating a cohesive yet dynamic identity.
2. Modern Website Design:
   • A new website was developed to reflect the modern, professional nature of the business.
   • We designed a user-friendly navigation system that highlights the various services LDM offers, enabling potential customers to find relevant information quickly.
   • The design incorporated the sub-brand colour palettes to visually guide users through different service areas.
3. SEO and Audience Expansion:
   • The new branding and website structure were optimised for search engines, allowing LDM Roofing Group to rank for a wider variety of roofing-related keywords.
   • By broadening the language and design focus, the website appealed to a diverse audience, including residential and commercial customers.

‍

Conclusion

Our work with LDM Roofing Group highlights the transformative impact of strategic rebranding and modern website design. By aligning the company’s identity with their growth goals and leveraging digital tools, we helped them reach a wider audience, increase customer inquiries, and build a stronger, more versatile brand.

Whether you’re looking to expand your audience or revamp your online presence, our marketing expertise can deliver measurable results for your business.